Many businesses, organizations, and educators continually push messages and information on people, expecting to achieve engagement. However, this antiquated PUSH methodology is achieving the opposite effect. This methodology is failing, and yet it is shrouded in biased data that looks and sounds good. But in reality, it is only disguising the truth of disengagement.
Businesses bombard people with advertisements, with the same type of delivery, with minimal success. Educators bombard students with information, with the same style of teaching, with minimal success. This PUSH methodology is an uphill battle that inhibits creativity and advancement because unsuccessful strategies are repeated. Repetition and isolated sensory experiences, through sight and/or sound, are the downfall of this methodology—regardless of industry.
People truly engage when they have FUN and have FREEDOM of choice. When messages and information are chosen or PULLED, rather than pushed, retention and interaction time increase. This PULL methodology, when combined with a multi-sensory experience, increases memory, recall, and repeat interaction.
Timing plays an integral role in achieving engagement. People engage when they choose the time and duration of the engagement. Brand loyalty and a love for learning increase when the RIGHT messages and information are communicated—in concert with the right methodology and timing.
The issue of engagement reaches far beyond the push or pull methodology and timing. Some businesses, organizations, and educators understand the need to facilitate an emotional connection to messages and information. But there is a vast difference between evoking emotional responses and creating lasting emotional connections. Responses of fear, excitement, and happiness are based on fleeting emotions that do not instill brand loyalty or a passion for learning. The message of a business must communicate core values and behaviors, beyond products and services, to create brand loyalty. Information presented to students must allow them to see the personal value, beyond good grades, in retaining the information long term. This type of connection allows people to become organically immersed, engaged, and loyal—regardless of industry.