How do you learn? How do you engage? Is it through a combination of sight, sound, touch, smell, or taste?
Today, many industries continue to struggle with the issue of engagement. The "instant gratification" craved by many makes authentic engagement even more elusive. Various learning styles that align with our five senses further intensifies the problem of engagement. With all of these variables, “experts” have struggled to define it. But what are the key components for engagement?
MESA HAS THE ANSWER:
Learn more about the development of MESA's software system.
MESA has brought these critical components together with Central Hub and Resource Link®, or CHRL "Cheryl." Historically, digital advertising provides businesses with the convenience of data analytics and the ease of message changeability; and high traffic advertising, whether foot or vehicle, allows companies to reach a broader demographic. MESA's system bridges the gap between these two strategies in foot traffic settings. Utilizing hand gestures to introduce an element of fun through a multi-sensory experience provides control. It gives people a sense of freedom as they choose to explore messages or information on CHRL.
MESA has proven that people engage when they are having FUN and have FREEDOM of choice.